I am a mixed-methods industry researcher with a background in consumer and market research. As a researcher, I am passionate about uncovering behavioral barriers in users' journeys in exploring digital devices. I believe that good designs are centered around users' needs, especially in addressing implicit perceptions and motivations that hide behind data.

 

I leverage the user intent approach to help clients better reach their target population, including those who cannot be targeted through the traditional audience-target approach. I believe that the core of consumer behavior lies in human intentions and decision-making patterns.

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In my spare time, I like writing blogs (check out the Blog section for more), watching sports matches, and traveling.